Who You Calling A Jesse?

A twitter conversation got me rethinking about the concept of content vs design yet again. I am constantly in a battle with having to design an interface for content, actions, and requirements that are either contradicting or simply not known yet. That is hugely frustrating however there are ways to design some general things without knowing the specific content and through a few iterations you get there. That is usually what you are forced to do if you are trying to be truly agile.

In Higher ed, what rules is content or design? My feeling is that it is still content. Aside from Alumni and High School students, the gross majority of consumers of information in the higher ed web space are a captive audience. They are staff, students, and faculty that are simply doing their daily activities in a web space they have to use. Sweating over design and what that design should be may not be a fair trade off over just simple content organization. If content is so important I think the use of Microformats is as well because it allows the higher ed space to open up that useful content to a larger audience and potentially enables their internal audiences to use that content better.

Design (impressive, high end, etc) should be more important for micro-sites that are targeting external audiences. An impressive design can be that ‘wow’ factor that will attract those high school students or make your internal audience more comfortable to find information within your web space. However, content may still be more important in the form of a social media foot print in youtube, twitter, facebook, and other places where you don’t have control over design… only the content.

That is not to say good design isn’t needed but I think if you have only 1 day to spend fixing something in your higher ed web space, fix up the content.

Email is something higher ed institutions have been providing to students since the beginning of email. Many long-term staff and/or faculty believe it to be a perk while others now simply see it as essential communication. With phones and paper no longer practical ways of official communication, higher ed has been approaching email like corporations when the client (students) see it in a completely different way.

The problem (and my assumption for this post) is that students have an email address before they get to higher ed and they will have it after. For the four years they aren’t going to use some feature crippled email and they aren’t going to switch their primary contact address.

There was an argument a number of years ago for higher ed to provide top notch email to students and encourage them to switch. They will then retain that service as Alumni and retain a great connection with campus. I am not sure that would work anymore.

What students (and Alumni) currently use is their @hotmail or @gmail or @yahoo and that creates a problem. Computers on campus can get compromised, when they do they usually result in the campus domain being blacklisted which means no email is received for a while. IT thinks you fix this by forcing students to use campus email. But that doesn’t change the fact that the higher ed institution can’t contact the rest of the world.

My thought: move your email to a different ‘email’ only domain or move machines on campus to a special domain and stop forcing students to use a bad service. Also stop spending money on a service that no one uses. Email services should be for staff, faculty, and grad students (optional) with forwarding to undergrads email address of choice.

Just a thought.